- Online Marketers: Don't Put All Your Eggs in the SEO Casket (business2community.com)
- 6 Business Benefits of Slideshare for PR Pros (mnprblog.com)
- Google+: The Best App for Integrated Content Marketing (socialmediatoday.com)
- Google+ still a ghost town, getting beat by LinkedIn for social sharing (bgr.com)
- 'SEOed' Up - Tips and Tricks to Climb Up Google's Ladder (socialmetricspro.com)
- Adobe Social beefed up with LinkedIn, Foursquare, Instagram, Flickr data (zdnet.com)
- 2013 Search Engine Ranking Factors (moz.com)
- Why summer is a good time to reassess your social media presence (immediatefuture.co.uk)
- 10 Alternatives to LinkedIn for Professional Networking (business2community.com)
- What's New on Social Media Sites? Recent Changes You Should Know (business2community.com)
Google Plus has become one of the top social networks for professionals and businesses globally. Your Google Plus page is an excellent source for exposure to other legal professionals and potential clients. Using a Google Plus page, in addition to other social media networks such as Facebook, Twitter and LinkedIn, allows you to receive maximum exposure for your firm.
Google Plus allows users to follow each other, much in the way Twitter does. But Google has another feature that makes it easy to follow multiple people at the same time. If another Google Plus user has shared a circle with hundreds of followers, let's say it's called "lawyers" or perhaps "legal professionals," you can follow the entire circle of users. This saves time as you don't have to visit each Google profile and click follow on each individual page.
You can have both a personal page and a business page. This enables you to keep your personal posts personal and your professional posts on your company page.
You can link your Google Plus page to your social network pages for better exposure. You can link to Twitter, Facebook, LinkedIn, Instagram, Pinterest and more. Not only does this help with your rankings for SEO, but it also ensures that Google doesn't penalize you for posting duplicate content on those pages.
You can use a few tools to help you manage your followers. Circloscope allows you to see the users that you are following and, if any users aren't following you back, you can use the bulk unfollow feature to get rid of these users. You can also delete people who haven't logged into Google Plus in a specific number of days. Other tools can be used for Google Plus page management as well. Gain maximum exposure and boost your SEO by taking control of your Google Plus page.
Many lawyers choose to have their websites created for them while others develop their own. No matter what, lawyers need to have control over the amount of information that is posted on their websites. A professional website is an integral part of the practice. The days of clients finding you by flipping through the yellow pages are not quite over but in recent years that usage has been far out-weighed by online and mobile searches.
Choosing a domain name can be as simple as using your firm's name or you can throw in some keywords. A firm named 'Johnson and Franklin' that specializes in divorces may wish to use a name such as johnsonandfranklindivorce.com for SEO purposes, or it can be shortened to something like jandfdivorce.com. Additional keywords can be used such as jandfdivorcelaw.com or jandfdivorcelawyer.com. This way when someone performs an internet search for "divorce" or "divorce lawyer," your site will stand a better chance of appearing in the top rankings.
If you wish to create your own website, there are plenty of free web templates or more professional-looking web templates for a fee. Or there are online services that will help you build your website easily. If you don't have time to create your own website, you may wish to hire a professional to do it for you. But you still need to keep up with what information is on the site.
It's best to create a simple but informative landing page. From there, you can direct users to sign up for your email list or direct them towards your blog. You need a contact page where users needing help can contact you. You can also have a contact number or email for emergencies in case someone needs to get hold of you immediately.
A blog is a great way to create a database of followers and share information with them, send out updates and news about your firm, create articles for SEO purposes and send out general informative articles educating public followers on the specific laws. If you aren't sure about your writing abilities or simply don't have time, you can hire a good SEO copywriter to help you achieve your rankings goal.
Search Engine Optimization (SEO) is the method used to boost a site's rankings in search engine results. Studies have shown that less than 5% of all Google searchers actually click on page 2 of the search results. To get your website on this top page of results, you must first determine what keywords users that could use your services are searching for and then create content using these keywords in order to achieve higher rankings in the search results.
If you create an app for your firm, you can integrate it with your website or blog in order to keep clients updated with all news and recent happenings with your firm. Some firms have created apps that allow the lawyer and client to collaborate on their cases directly from the app while others use the apps to provide legal assistance and knowledge to users.
LinkedIn is the ultimate marketing tool for lawyers. Similar to a professional social network, LinkedIn allows users to take control of their professional reputation and brand. Lawyers can connect with other lawyers, join groups, give and receive recommendations, and showcase your professional experience, skill and work ethics.
Take the time to complete your profile. A poorly written profile can have a negative impact on your business so be sure to include as much information as possible. Your profile should be your resume plus more. Information you should include is past companies and law firms you have worked for, your complete educational background, and any related affiliations and activities. This helps other lawyers, classmates and others to connect with you by using that information. To add or edit information on your profile, click on "Edit Profile." You can also choose whether your profile should be public or private. It will be easier for other users to find you if your profile is public. This also allows indexing by search engines. LinkedIn has a high PageRank which means when users search for your name, your LinkedIn profile may be the first search result that turns up.
Set a vanity URL that relates to your name or your law firm, whichever you wish to most promote. If you don't choose a vanity URL, the link to your page will just be a random string of numbers. A vanity URL should include something that can help others find you or your law firm when they are performing searches. In case you believe you may change law firms or even different careers, you may want to keep your firm's name out of the URL so you don't have to create a new profile if something changes with your work situation.
Custom signatures are a great way to spread information and you can include your LinkedIn profile link in a custom signature on all of your emails and add a link to it on your website. If you are going to spend hours perfecting and completing your profile, but don't spread it around, people may have a hard time finding it. You should market your LinkedIn page just as much as you do your regular website, the benefits will pay off for the work. This includes your activities offline- your LinkedIn URL can be added to flyers, brochures, business cards, magazine ads, etc.
The more people you can get your URL out to, the better. This will help your visibility and gets the word out about your firm and what types of cases you handle. It's best to communicate with people as friendly as possible, an informal tone will help create a more friendly atmosphere. When you have connected with someone on LinkedIn, you can go ahead and give them an endorsement. Most people will give an endorsement in return and this can help you build a powerful profile with many endorsements.
Local community groups are a great way to connect with other local lawyers and sources. Join as many groups as possible, up to the limit of 50. This is a perfect way to spread your influence to a variety of LinkedIn users. You should be active in at least a few of the groups. You may even wish to create a group and manage it. These community groups are invaluable when it comes to connecting with users that have similar interests. Try to remain active and start interesting conversations to keep people interested in your group.
LinkedIn can be your greatest and most effective business tool if used correctly and consistently. Continue to reach out and connect with other legal professionals for a more efficient firm practice.
Every successful company has a great marketing plan and this holds true for law firms as well. The higher the search engine ranking, the quicker potential clients can find your law firm. Studies have shown that the vast majority of users (93%) do not click to the second page of Google search results. So if your law firm is ranked too low, it will be seen by very few searchers and this can cost your firm potential clientele.
Search Engine Optimization (SEO) is simply the process of creating or revising your web content so that Google search engines will give it a favorable ranking. While it may seem like there is a lot to learn about SEO, the basics are not that hard and can achieve results.
Keywords are an important aspect of SEO. While Google's exact algorithms are not released to the public, it appears that the best results can be achieved by using a keyword density between 2-3%. This just means that you use your keyword(s) 2-3 times for every 100 words of textual web content. Using a keyword too many times will actually hurt your site's rankings because it will appear a bit spammy and Google does not reward sites for spam.
Consistently updated content on your site will help a lot as well. Google will penalize sites that have been inactive for awhile but rewards sites that have fresh updated material on a consistent basis.
Achieving the highest ranking possible will help boost your law firm's website exposure to potential clients. We only covered a few of the basics in this article, for more detailed information, check out this handy guide from Google- Search Engine Optimization Starter Guide.