- Online Marketers: Don't Put All Your Eggs in the SEO Casket (business2community.com)
- 6 Business Benefits of Slideshare for PR Pros (mnprblog.com)
- Google+: The Best App for Integrated Content Marketing (socialmediatoday.com)
- Google+ still a ghost town, getting beat by LinkedIn for social sharing (bgr.com)
- 'SEOed' Up - Tips and Tricks to Climb Up Google's Ladder (socialmetricspro.com)
- Adobe Social beefed up with LinkedIn, Foursquare, Instagram, Flickr data (zdnet.com)
- 2013 Search Engine Ranking Factors (moz.com)
- Why summer is a good time to reassess your social media presence (immediatefuture.co.uk)
- 10 Alternatives to LinkedIn for Professional Networking (business2community.com)
- What's New on Social Media Sites? Recent Changes You Should Know (business2community.com)
Google Plus has become one of the top social networks for professionals and businesses globally. Your Google Plus page is an excellent source for exposure to other legal professionals and potential clients. Using a Google Plus page, in addition to other social media networks such as Facebook, Twitter and LinkedIn, allows you to receive maximum exposure for your firm.
Google Plus allows users to follow each other, much in the way Twitter does. But Google has another feature that makes it easy to follow multiple people at the same time. If another Google Plus user has shared a circle with hundreds of followers, let's say it's called "lawyers" or perhaps "legal professionals," you can follow the entire circle of users. This saves time as you don't have to visit each Google profile and click follow on each individual page.
You can have both a personal page and a business page. This enables you to keep your personal posts personal and your professional posts on your company page.
You can link your Google Plus page to your social network pages for better exposure. You can link to Twitter, Facebook, LinkedIn, Instagram, Pinterest and more. Not only does this help with your rankings for SEO, but it also ensures that Google doesn't penalize you for posting duplicate content on those pages.
You can use a few tools to help you manage your followers. Circloscope allows you to see the users that you are following and, if any users aren't following you back, you can use the bulk unfollow feature to get rid of these users. You can also delete people who haven't logged into Google Plus in a specific number of days. Other tools can be used for Google Plus page management as well. Gain maximum exposure and boost your SEO by taking control of your Google Plus page.
LinkedIn is the ultimate marketing tool for lawyers. Similar to a professional social network, LinkedIn allows users to take control of their professional reputation and brand. Lawyers can connect with other lawyers, join groups, give and receive recommendations, and showcase your professional experience, skill and work ethics.
Take the time to complete your profile. A poorly written profile can have a negative impact on your business so be sure to include as much information as possible. Your profile should be your resume plus more. Information you should include is past companies and law firms you have worked for, your complete educational background, and any related affiliations and activities. This helps other lawyers, classmates and others to connect with you by using that information. To add or edit information on your profile, click on "Edit Profile." You can also choose whether your profile should be public or private. It will be easier for other users to find you if your profile is public. This also allows indexing by search engines. LinkedIn has a high PageRank which means when users search for your name, your LinkedIn profile may be the first search result that turns up.
Set a vanity URL that relates to your name or your law firm, whichever you wish to most promote. If you don't choose a vanity URL, the link to your page will just be a random string of numbers. A vanity URL should include something that can help others find you or your law firm when they are performing searches. In case you believe you may change law firms or even different careers, you may want to keep your firm's name out of the URL so you don't have to create a new profile if something changes with your work situation.
Custom signatures are a great way to spread information and you can include your LinkedIn profile link in a custom signature on all of your emails and add a link to it on your website. If you are going to spend hours perfecting and completing your profile, but don't spread it around, people may have a hard time finding it. You should market your LinkedIn page just as much as you do your regular website, the benefits will pay off for the work. This includes your activities offline- your LinkedIn URL can be added to flyers, brochures, business cards, magazine ads, etc.
The more people you can get your URL out to, the better. This will help your visibility and gets the word out about your firm and what types of cases you handle. It's best to communicate with people as friendly as possible, an informal tone will help create a more friendly atmosphere. When you have connected with someone on LinkedIn, you can go ahead and give them an endorsement. Most people will give an endorsement in return and this can help you build a powerful profile with many endorsements.
Local community groups are a great way to connect with other local lawyers and sources. Join as many groups as possible, up to the limit of 50. This is a perfect way to spread your influence to a variety of LinkedIn users. You should be active in at least a few of the groups. You may even wish to create a group and manage it. These community groups are invaluable when it comes to connecting with users that have similar interests. Try to remain active and start interesting conversations to keep people interested in your group.
LinkedIn can be your greatest and most effective business tool if used correctly and consistently. Continue to reach out and connect with other legal professionals for a more efficient firm practice.
Twitter has become the ultimate social networking tool for many businesses and this includes many law firms. Tweets are posts that are limited to 140 characters, but this can include links to other websites such as blogs, news sites, or media such as photos and videos. This is a great way to send out information to many people, or "followers," at the same time. Other social media platforms such as Facebook have limits on the number of people you are able to contact, but Twitter does not have these limits. Some followers have hundreds of followers, while others have thousands and even millions.
Law firms can use Twitter to send out a variety of informational posts related to law, promotions for the law firm, or any information that can help them in the business. Users can implement keywords called hashtags such as #law, so your post will turn up in the results when someone searches for that keyword. By utilizing hashtags, you can reach many more users that do not yet follow you, but after reaching them, they could become potential clients.
Twitter can be used by lawyers to follow information sources such as newspapers, independent writers, or other legal sources. This makes Twitter kind of a knowledgebase of relevant information. It's a great way to follow other lawyers, legal experts, and many others in similar fields. There is a great source of information called Twitter in one hour for Lawyers. This book goes into great detail showing lawyers how to more effectively use Twitter for their firm.