Creating An Efficient Law Firm Website

Creating An Efficient Law Firm Website

Many lawyers choose to have their websites created for them while others develop their own. No matter what, lawyers need to have control over the amount of information that is posted on their websites. A professional website is an integral part of the practice. The days of clients finding you by flipping through the yellow pages are not quite over but in recent years that usage has been far out-weighed by online and mobile searches.

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Domain name registration

Choosing a domain name can be as simple as using your firm's name or you can throw in some keywords. A firm named 'Johnson and Franklin' that specializes in divorces may wish to use a name such as johnsonandfranklindivorce.com for SEO purposes, or it can be shortened to something like jandfdivorce.com. Additional keywords can be used such as jandfdivorcelaw.com or jandfdivorcelawyer.com. This way when someone performs an internet search for "divorce" or "divorce lawyer," your site will stand a better chance of appearing in the top rankings.

Create your website

If you wish to create your own website, there are plenty of free web templates or more professional-looking web templates for a fee. Or there are online services that will help you build your website easily. If you don't have time to create your own website, you may wish to hire a professional to do it for you. But you still need to keep up with what information is on the site.

It's best to create a simple but informative landing page. From there, you can direct users to sign up for your email list or direct them towards your blog. You need a contact page where users needing help can contact you. You can also have a contact number or email for emergencies in case someone needs to get hold of you immediately.

Create a blog

A blog is a great way to create a database of followers and share information with them, send out updates and news about your firm, create articles for SEO purposes and send out general informative articles educating public followers on the specific laws. If you aren't sure about your writing abilities or simply don't have time, you can hire a good SEO copywriter to help you achieve your rankings goal.

Creating SEO content for your blog or website

Search Engine Optimization (SEO) is the method used to boost a site's rankings in search engine results. Studies have shown that less than 5% of all Google searchers actually click on page 2 of the search results. To get your website on this top page of results, you must first determine what keywords users that could use your services are searching for and then create content using these keywords in order to achieve higher rankings in the search results.

App integration

If you create an app for your firm, you can integrate it with your website or blog in order to keep clients updated with all news and recent happenings with your firm. Some firms have created apps that allow the lawyer and client to collaborate on their cases directly from the app while others use the apps to provide legal assistance and knowledge to users.

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