Set a vanity URL that relates to your name or your law firm, whichever you wish to most promote. If you don't choose a vanity URL, the link to your page will just be a random string of numbers. A vanity URL should include something that can help others find you or your law firm when they are performing searches. In case you believe you may change law firms or even different careers, you may want to keep your firm's name out of the URL so you don't have to create a new profile if something changes with your work situation.
Custom signatures are a great way to spread information and you can include your LinkedIn profile link in a custom signature on all of your emails and add a link to it on your website. If you are going to spend hours perfecting and completing your profile, but don't spread it around, people may have a hard time finding it. You should market your LinkedIn page just as much as you do your regular website, the benefits will pay off for the work. This includes your activities offline- your LinkedIn URL can be added to flyers, brochures, business cards, magazine ads, etc.
The more people you can get your URL out to, the better. This will help your visibility and gets the word out about your firm and what types of cases you handle. It's best to communicate with people as friendly as possible, an informal tone will help create a more friendly atmosphere. When you have connected with someone on LinkedIn, you can go ahead and give them an endorsement. Most people will give an endorsement in return and this can help you build a powerful profile with many endorsements.
Local community groups are a great way to connect with other local lawyers and sources. Join as many groups as possible, up to the limit of 50. This is a perfect way to spread your influence to a variety of LinkedIn users. You should be active in at least a few of the groups. You may even wish to create a group and manage it. These community groups are invaluable when it comes to connecting with users that have similar interests. Try to remain active and start interesting conversations to keep people interested in your group.
LinkedIn can be your greatest and most effective business tool if used correctly and consistently. Continue to reach out and connect with other legal professionals for a more efficient firm practice.
- Four Tips for a Powerful LinkedIn Profile (everydayfamily.com)
- Are You LinkedIn? (careerprep4you.com)
- Will social networks sink in a sea of legal industry spam? (kevin.lexblog.com)
- Law firms need to be publishing blogs and using LinkedIn : Bloomberg Law TV interview with John Corey (kevin.lexblog.com)
- Best SEO Tips for your LinkedIn Profile (webappsdevelopmentblog.wordpress.com)
- 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile (biznology.com)
- 2013 Power Boost! 5 Ways to Rock Your LinkedIn Profile & Company Page (amsterdamprinting.com)
- The Trustworthiness of LinkedIn Profiles (visual.ly)
- 9 Habits That Are Ruining Your Reputation On LinkedIn (businessinsider.com)
- Excellent LinkedIn profile but should we rely on it? (setrecruitment.wordpress.com)