Search Engine Optimization For Law Firms
Every successful company has a great marketing plan and this holds true for law firms as well. The higher the search engine ranking, the quicker potential clients can find your law firm. Studies have shown that the vast majority of users (93%) do not click to the second page of Google search results. So if your law firm is ranked too low, it will be seen by very few searchers and this can cost your firm potential clientele.
What is search engine optimization?
Search Engine Optimization (SEO) is simply the process of creating or revising your web content so that Google search engines will give it a favorable ranking. While it may seem like there is a lot to learn about SEO, the basics are not that hard and can achieve results.
How to use search engine optimization in the law firm
Keywords are an important aspect of SEO. While Google's exact algorithms are not released to the public, it appears that the best results can be achieved by using a keyword density between 2-3%. This just means that you use your keyword(s) 2-3 times for every 100 words of textual web content. Using a keyword too many times will actually hurt your site's rankings because it will appear a bit spammy and Google does not reward sites for spam.
Consistently updated content on your site will help a lot as well. Google will penalize sites that have been inactive for awhile but rewards sites that have fresh updated material on a consistent basis.
Achieving the highest ranking possible will help boost your law firm's website exposure to potential clients. We only covered a few of the basics in this article, for more detailed information, check out this handy guide from Google- Search Engine Optimization Starter Guide.
Consistently updated content on your site will help a lot as well. Google will penalize sites that have been inactive for awhile but rewards sites that have fresh updated material on a consistent basis.
Achieving the highest ranking possible will help boost your law firm's website exposure to potential clients. We only covered a few of the basics in this article, for more detailed information, check out this handy guide from Google- Search Engine Optimization Starter Guide.
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